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@article{171150,
        author = {Naveenya T and P Prisley and M Meena and S Sharmila and S Srisakthi and S Sanjay},
        title = {A Study on Adapting the Marketing Mix to Evolving Consumer Preferences},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {7},
        pages = {2526-2531},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=171150},
        abstract = {This research explores the impact of shifting consumer preferences on the marketing mix, examining how businesses must adapt their strategies in response to evolving consumer demands across the key components of product, price, place, and promotion. It highlights the importance of understanding these shifts and the need for companies to innovate and adjust their offerings to remain competitive in dynamic markets. The article provides case studies of successful adaptations by companies such as Apple, Nike, McDonald's, Netflix, and Coca-Cola, demonstrating how these organizations have modified their marketing strategies to align with changing consumer values, such as technological advancements, sustainability, health consciousness, and inclusivity. Additionally, the research offers recommendations for businesses to continuously monitor consumer trends, utilizing tools like data analytics, social media listening, and agile product development to stay responsive and proactive in a fast-changing marketplace. The study emphasizes the role of innovation, flexibility, and consumer engagement in crafting marketing strategies that resonate with modern consumers, ensuring long-term brand success.},
        keywords = {},
        month = {December},
        }