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@article{173728,
        author = {Mr. Sohan Rughani and Mr. Ashish Anil Keshav},
        title = {A Study on Influencer Marketing & Its Role on Brand Positioning in Fashion & Beauty Industry},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {10},
        pages = {1410-1415},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=173728},
        abstract = {Influencer marketing has emerged as a powerful strategy in the fashion and beauty industry, playing a crucial role in shaping brand positioning and consumer perceptions. This study explores the impact of influencer marketing on brand positioning, focusing on how influencers affect consumer engagement, brand loyalty, and purchasing decisions. It examines the strategies brands use to collaborate with influencers, including sponsored content, product placements, and brand ambassadorships. Additionally, the research highlights the effectiveness of micro- and macro-influencers in targeting specific demographics and creating authentic brand narratives. The study also considers challenges such as influencer credibility, brand-influencer alignment, and the evolving digital landscape. By analyzing case studies and industry trends, the research provides insights into how fashion and beauty brands can leverage influencer marketing to enhance brand identity, increase visibility, and build consumer trust. The findings emphasize that a well-executed influencer marketing strategy can significantly influence brand positioning and market success in the competitive fashion and beauty industry.},
        keywords = {},
        month = {March},
        }