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@article{183027,
        author = {Mr. Surendra Pratap Mourya and Dr. Sankalp Shukla},
        title = {The Role of demographic factors on investment in mutual funds: A Study with Special Reference to Indore City},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {3},
        pages = {9-15},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=183027},
        abstract = {The mutual fund industry in India has undergone substantial transformation since the establishment of the Unit Trust of India in 1963, with significant milestones such as the entry of private and foreign players, as well as structural bifurcations, expanding its reach and influence. This study investigates the role of demographic factors specifically gender, age, occupation, Household Income and marital status on mutual fund investment preferences among Indore City. Through a survey of mutual fund investors, the analysis reveals that marital status, age, qualification, and household income significantly affect mutual fund choices. However, gender and Occupation shows no substantial impact on investment decisions among the surveyed group. The findings offer valuable insights for mutual fund companies (AMCs) to develop targeted products tailored to specific demographic needs, especially those of male and younger investors, while considering the nuanced preferences of different age groups. This research enhances understanding in the field of finance and provides AMCs with practical guidance to align their offerings with investor profiles, facilitating a more effective investment experience for academicians and promoting product innovation in the mutual fund sector.},
        keywords = {Mutual Fund, Investments, Demographic Factors},
        month = {July},
        }