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@article{186436,
        author = {Sampath Kumar},
        title = {HR Analytics as a Strategic Tool to Achieve Business Goals: The Case of Nexora Manufacturing Pvt. Ltd.},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {6},
        pages = {1652-1654},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=186436},
        abstract = {This case explores how Nexora Manufacturing Pvt. Ltd., a mid-sized Indian manufacturing enterprise, implemented Human Resource Analytics (HRA) to align its people strategies with business objectives. Drawing insights from leading studies (Mondore et al., 2011; Tomar & Gaur, 2020; Opatha, 2020; Chalutz Ben-Gal, 2019), the case demonstrates the strategic role of HR analytics in enhancing workforce productivity, reducing attrition, and improving overall business outcomes. The case highlights how integrating predictive and prescriptive analytics enabled Nexora to transform HR from an administrative function to a strategic partner driving business growth.},
        keywords = {Human Resource Analytics, Business Performance, Predictive Analytics, Strategic HRM, Data-Driven Decision Making.},
        month = {November},
        }