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@article{186507,
author = {NANDA DINNI},
title = {Strategic Talent Acquisition for Start-ups: A Case Study of HK Engineering (BMD Dealership, South India)},
journal = {International Journal of Innovative Research in Technology},
year = {2025},
volume = {12},
number = {6},
pages = {1598-1600},
issn = {2349-6002},
url = {https://ijirt.org/article?manuscript=186507},
abstract = {HK Engineering is an early-stage dealership start up marketing BMD manufacturers’ earth-moving equipment across South India. The proprietor — an engineer by training — is currently managing operations end-to-end and struggling to scale. This case study examines recent talent-acquisition trends and proposes a pragmatic, low-cost, high-impact hiring strategy that helps HK Engineering acquire the right technical, sales and operational talent in the right locations while minimising risk and time-to-productivity. Recommendations combine skills-based hiring, recruitment marketing, lightweight HR tech, employee referral and flexible staffing models tailored for an SME operating in South India.},
keywords = {},
month = {November},
}
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