Copyright © 2026 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

@article{186437,
        author = {Harshitha.G},
        title = {MARKETING IN THE AGE OF SOCIAL MEDIA: (A CASE STUDY ON NIKE’S DIGITAL TRANSFORMATION)},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {6},
        pages = {1224-1225},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=186437},
        abstract = {This case study explores how Nike, Inc. leveraged social media marketing to strengthen its global brand presence, deepen customer engagement, and navigate challenges in the digital era. The research examines Nike’s transition from traditional advertising to a purpose-driven, data-enabled social media strategy that emphasizes storytelling, authenticity, and community building. It identifies major challenges the company faced—including public backlash from social campaigns, cultural diversity in global markets, content saturation, real-time crisis management, and data privacy concerns—and analyzes how Nike overcame them through localized marketing, proactive engagement, influencer collaborations, and transparent communication.},
        keywords = {},
        month = {November},
        }