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@article{187479,
        author = {Mr. Pratik Subhash Bombatkar and Mr. Manoj wavle},
        title = {A Pharmaceutical Sales and Marketing},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {6},
        pages = {4439-4445},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=187479},
        abstract = {In the pharmaceutical industry, competition and market dynamics continue to intensify. This highlights the need for well-defined characteristics of primary marketing strategies and their purposeful, evidence-based application in supporting the population’s access to essential medicines. 
The marketing practices used by pharmacies and pharmaceutical companies allow them to respond effectively to changes in the external environment, evolving customer needs, and their own organizational capabilities. These practices support informed managerial decisions through thorough market research and analysis. Marketing plays a critical role across the entire lifecycle of a product—from planning and development to post-sales service and customer feedback assessment 
It is especially vital when entering international markets and expanding exports. Effective product marketing is widely recognized by the global business community as a key factor for companies seeking to achieve successful outcomes. Its scope is broad, covering everything from overthe-counter (OTC) medicines to life-saving prescription drugs and medical devices. 
Pharmaceutical manufacturing relies heavily on specialized knowledge and training, which is why Pharmaceutical Education is treated as a distinct component within Medical Education. The expertise needed to bring pharmaceutical products to market reflects the significant efforts made by professionals in this field.},
        keywords = {Pharmaceutical sale and marketing},
        month = {November},
        }