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@article{191130,
        author = {Ms. Foram Jha},
        title = {Impact of Artificial Intelligence Tools on Learning Habits and Academic Performance of MBA Students: A Study of DBIM, VNSGU},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {12},
        number = {no},
        pages = {899-907},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=191130},
        abstract = {The increasing applications of Artificial Intelligence have dramatically impacted the way of learning and acquisition of knowledge offered at higher education institutions. Management students increasingly rely on various applications of AI, such as intelligent tutoring systems, content generation platforms, grammar assistance systems, and personal learning platforms, to understand concepts and increase efficiency of learning, as well as to cope with their academic work.
However, there is little research or studies that have empirically tested the effect of applications of AI on management students' habits of studying and performance at an institutional level.
The current research work tends to explore the effect of Artificial Intelligence tools on the learning behavior and performance of management students studying at the Department of Business & Industrial Management (DBIM), Veer Narmad South Gujarat University (VNSGU). For the current research work, a descriptive & analytical approach has been followed. The data collection for the current work was done by using a structured questionnaire for management students studying at DBIM, VNSGU. The data obtained for conducting the current research work was analyzed by using techniques such as percent analysis, mean score analysis, & correlation.
The result indicates that the majority of management students are aware of the AI-based learning tools and utilize them effectively. The findings also reveal that applying AI tools has been beneficial in learning efficiency, time management, and academic confidence. The issue concerning over-reliance, inappropriate usage, and ethical usage of the AI tools was also identified. The conclusion drawn from this research indicates that utilizing AI tools benefits management students in their learning and academic performances. It is, however, essential to utilize AI tools in an appropriate manner to attain desirable academic results.},
        keywords = {Artificial Intelligence, Learning Habits, Academic Performance, Management Students, Higher Education, DBIM},
        month = {},
        }