Copyright © 2026 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

@article{191214,
        author = {Dr. Devangi Manharbhai Variya},
        title = {The Role of Artificial Intelligence in Transforming Marketing Campaigns},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {12},
        number = {no},
        pages = {1128-1130},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=191214},
        abstract = {Artificial Intelligence (AI) has become a driving force in revolutionizing marketing campaigns. From customer insights to predictive analytics, AI is transforming how businesses understand consumer behavior, personalize experiences, and optimize strategies. This paper explores the role of AI in modern marketing, highlighting its impact on data analysis, customer engagement, content creation, and decision-making. Through case studies and data analysis, this paper examines the ways AI is enhancing the effectiveness and efficiency of marketing efforts in the digital era.},
        keywords = {},
        month = {},
        }