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@article{192045,
        author = {Dr. Manawwar Alam},
        title = {Platformized Literary Cultures: How Instagram, Tiktok, And Microfiction Ecosystems Are Transforming Global Reading Practices},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {12},
        number = {no},
        pages = {5-14},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=192045},
        abstract = {The rapid platformization of digital life is a fundamental development in reshaping how literary texts are created, circulated, and experienced. This paper explores the rise of "platformized literary cultures," a conceptual framework underpinning dynamic literary ecosystems fostered by Instagram poetry, TikTok's BookTok networks, and microfiction communities on Twitter and related platforms. These digital spaces operate not merely as alternative channels for the dissemination of literature but as transformative cultural infrastructures wherein algorithms, multimodal aesthetics, and short-form narrative practices converge to redefine contemporary authorship and readership.
The study will thus implement a mixed-methods approach, informed by platform studies, digital ethnography, and reader-response theory, to understand how visually driven, participatory, and algorithmically mediated forms of micro-literature are reshaping global reading behaviours. It examines the rise of micro-poetics, the growing dominance of performative textuality, and the role of virality as a new metric of literary value. The paper further interrogates how algorithmic curation governs literary visibility and shapes taste hierarchies, producing emerging forms of digital literary capital.
This paper performs a cultural comparison of the traditional reading geographies and the platform-driven pathways of discovery. It points out that today, readers encounter literature less through acts of intentional search or institutional recommendation but more through algorithmic exposure embedded within the routine of everyday digital practice. These shifts have generated new modes of affective engagement, community, and transnational circulation. The paper argues that platformized literary cultures are a fundamental reconfiguration of the global literary landscape, signaling new paradigms of narrative form, readership, and literary legitimacy in the 21st century.},
        keywords = {Platformization, Microfiction, Algorithmic Reading, Digital Literary Cultures, Global BookTok},
        month = {},
        }