Consumer Behaviour Towards Anime In India
Author(s):
Dr. Hiren Harsora, Shiksha SAMO NAKHO, Shinde Saurabh GANPAT
Keywords:
anime, Japanese, influence, Behaviour
Abstract
This concise abstract presents an overview of consumer behavior towards anime in India, focusing on key factors influencing adoption and consumption patterns. Through a mixed-methods approach, including surveys and interviews, the study reveals diverse motivations driving the uptake of anime among Indian audiences. Findings highlight the impact of nostalgia, escapism, and the appeal of varied storytelling on consumption habits. Additionally, the role of digital platforms in facilitating access to anime content and fostering online communities is emphasized. The abstract underscores the socio-cultural implications of anime consumption, particularly its influence on cultural perceptions and identity formation.
Article Details
Unique Paper ID: 163544

Publication Volume & Issue: Volume 10, Issue 11

Page(s): 2310 - 2315
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