Consumer Behaviour Towards  Anime In India

Dr. Hiren Harsora; Shiksha SAMO NAKHO; Shinde Saurabh GANPAT

Consumer Behaviour Towards Anime In India

Authors: Dr. Hiren Harsora, Shiksha SAMO NAKHO, Shinde Saurabh GANPAT

Unique Paper ID: 163544
Volume: 10
Issue: 11
PageNo: 2310-2315

Keywords: anime Japanese influence Behaviour

Abstract:
This concise abstract presents an overview of consumer behavior towards anime in India, focusing on key factors influencing adoption and consumption patterns. Through a mixed-methods approach, including surveys and interviews, the study reveals diverse motivations driving the uptake of anime among Indian audiences. Findings highlight the impact of nostalgia, escapism, and the appeal of varied storytelling on consumption habits. Additionally, the role of digital platforms in facilitating access to anime content and fostering online communities is emphasized. The abstract underscores the socio-cultural implications of anime consumption, particularly its influence on cultural perceptions and identity formation.

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Cite This Article

ISSN: 2349-6002
Volume: 10
Issue: 11
PageNo: 2310-2315

Consumer Behaviour Towards Anime In India

Available:https://ijirt.org/Article?manuscript=163544

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Impact Factor
8.01 (Year 2024)

UGC Approved
Journal no 47859

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