A Study on changing consumer preferences towards organized retailing from unorganized retailing
Dr. Hiren Harsora, Sanjana Biswas, Kirtan Patel
This study delves into the dynamic landscape of retailing, specifically examining the evolving consumer preferences between organized and unorganized retailing formats. With the retail sector undergoing significant transformations, understanding these shifting consumer behaviors is imperative for both industry stakeholders and policymakers. Drawing upon existing literature and employing a comprehensive research methodology, this study analyzes the factors influencing consumers' choices between organized and unorganized retailing, including convenience, price, quality, and variety. Through empirical analysis and case studies, it identifies the drivers propelling consumers towards organized retailing while also exploring the challenges faced by unorganized retailers in adapting to these changing preferences. The findings offer valuable insights into the strategies employed by organized retailers to attract consumers and shed light on potential avenues for unorganized retailers to compete effectively. Ultimately, this study contributes to a deeper understanding of the retail landscape and provides actionable recommendations for retailers and policymakers to navigate the evolving consumer preferences effectively.
Article Details
Unique Paper ID: 164378

Publication Volume & Issue: Volume 10, Issue 12

Page(s): 1480 - 1483
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