Exploring the Opportunities and Challenges of the Integration of Artificial Intelligence: With Reference to Media, Journalism, and Advertising

Syed Khaled Shahbaaz

Exploring the Opportunities and Challenges of the Integration of Artificial Intelligence: With Reference to Media, Journalism, and Advertising

Authors: Syed Khaled Shahbaaz

Unique Paper ID: 169568
Volume: 11
Issue: 6
PageNo: 1505-1511

Keywords: https://www.ndtv.com/world-news/elon-musk-says-ai-will-eliminate-all-our-jobs-5733029 https://www.thehindu.com/news/international/polish-radio-station-replaces-journalists-with-ai-presenters/article68789889.ece

Abstract:
In May 2024, Tesla CEO Elon Musk caused a stir by declaring, "None of us will have a job," while discussing Artificial Intelligence - the ability of machines to replicate human thought processes. Since its inception in the 1950s, AI has transformed the landscape, accelerating even more rapidly with the widespread success of tools like ChatGPT. This shift has brought sweeping changes across workplaces, including newsrooms, where AI now plays a central role. AI's impact is striking: it empowers even the least tech-savvy among us to accomplish tasks faster, more accurately, and with fewer costs. We're in the "golden age" of AI, where this still-developing technology can fulfill almost any request, from writing news articles and generating recipes to analyzing data and creating content in seconds. Recently, for example, a Polish radio station introduced an AI news anchor, while AI tools like ChatGPT, Grammarly, and image generators have taken on the work of writers, journalists, and designers. However the immense power of AI brings with it the responsibility to use it ethically. Brands like Cadbury, platforms like Amazon, major newsrooms like BBC and Reuters, and even small tabloids like Gawah have adopted AI at a staggering pace, revealing both the potential and risks of this technology. In this paper, we’ll explore the world of possibilities AI opens for journalists and anyone involved in media, as well as the challenges it presents. The media industry - spanning journalism, advertising, and entertainment - stands at a crossroads as AI reshapes traditional and digital media alike. We’ll combine theoretical perspectives with real-world examples to examine AI’s future role in media. With industry trends and innovative uses evolving at an unprecedented pace - like Microsoft’s recent $10 million push to bring AI into newsrooms - the future promises even more transformations (Gupta, 2024).

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ISSN: 2349-6002
Volume: 11
Issue: 6
PageNo: 1505-1511

Exploring the Opportunities and Challenges of the Integration of Artificial Intelligence: With Reference to Media, Journalism, and Advertising

Available:https://ijirt.org/Article?manuscript=169568

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