Copyright © 2026 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

@article{184882,
        author = {Naina Paliwal and Sangeeta Jha},
        title = {A Study of Growth of Retail Sector in India},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {4},
        pages = {4474-4478},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=184882},
        abstract = {Indian retail has experienced a dramatic reversal of fortunes over the past decade with its retail industry being ranked as one of the most dynamic and fastest-growing in the international context. This report captures India's three-dimensional growth journey of the retail industry in terms of its drivers, challenges, and opportunities in the future with a systematic literature review contained below. The sector is projected to grow at 9% from 2019-2030, from US$ 779 billion in 2019 to US$ 1,407 billion in 2026, and become a key catalyst of the Indian economy. Drawing from comprehensive conclusions of a number of studies, this report provides figures related to consumer behavior patterns, effects of digitalization, and strategic options for stakeholders. The study posits that growing disposable incomes, urbanization, population dynamics, and technology are the driving forces for such growth. In spite of this fact, the sector is faced with enormous challenges in terms of infra bottlenecks, regulation, and competition. The argument is finalized with recommendations for future research and strategic suggestions for industry players.},
        keywords = {Indian retail, market growth, digital transformation, consumer behavior, retail strategy},
        month = {October},
        }