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@article{185131,
        author = {Qasim Dawood and Sangeeta Jha},
        title = {A Study of Consumer’s Impulse Buying Behavior},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {5},
        pages = {409-412},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=185131},
        abstract = {Impulse buying significantly affects shopping in retail stores and is influenced by various factors. Research shows that consumer traits, the store environment, and emotional aspects all play a role in impulse buying. Recent studies point out the need for consistent experiences across different channels and improvements in technology like AI and AR/VR. They also stress the importance of experiential shopping. Sustainable practices and corporate responsibility help build trust and encourage eco-friendly purchases. Additionally, research reveals that impulse buying is a complicated issue that includes psychological, ecological, technical, and ethical factors.},
        keywords = {Impulse buying behavior, sales analysis, consumer psychology, ethical issues.},
        month = {October},
        }