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@article{185140,
        author = {Hussain Adam Ali and Dr. Bhavana Mehta},
        title = {QUICK COMMERCE UNPACKED: ITS CHALLENGES & OPPORTUNITIES},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {5},
        pages = {470-477},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=185140},
        abstract = {Quick Commerce has completely revolutionized the digital market, hyping consumer expectation with delivery apps that can deliver literally anything within 10 to 15 minutes. This review paper is aimed to study this rapid expansion of the quick commerce industry and analyze the existing academic studies and research papers and to study the current businesses case study. The research paper highlights the key reasons for the growth in the quick commerce industry which includes shifting consumer behavior, urban density, and advancement in digital logistics. The review paper also focuses on how COVID 19 pandemic accelerated the online shopping market and shifted consumer preferences to instant delivery at their doorsteps.},
        keywords = {Quick Commerce, 10 to 15 Delivery, Dark Stores, efficient logistics, delivery driver welfare, Digital market, low profits, covid 19},
        month = {October},
        }