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@article{185141,
        author = {Sagnik Das Kashyap},
        title = {Impact of Specific Location Factors on Store Performance},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {5},
        pages = {2588-2593},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=185141},
        abstract = {Store location is perhaps the most crucial factor in determining retail success and long-term business competition. A store can attract and retain customers based on specific location factors such as accessibility and transportation links, population numbers and resident characteristics, visibility and customer flow, competitor proximity, and leasing costs. The literature review focuses on studying the factors affecting store operational success, customer loyalty, and financial performance of businesses. The results show that accessibility and demographics remain the strongest indicators of sales, while visibility and proximity to competition yield differential outcomes depending on store format and retail strategy. The paper illustrates that in location decisions, convenience of the customer has to be balanced with operating costs and strategic positioning, thus giving them a prominent place in retail success.},
        keywords = {Store Location, Retail Performance, Accessibility, Competition, Demographics, Retail Strategy, JEL Classifications: M30, M31, L81},
        month = {October},
        }