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@article{185456,
        author = {Vibhuti Jain and Dr. Bhavana Mehta},
        title = {THE ROLE OF ARTIFICAL INTELLIGENCE IN SUCCESS OF INTERNATIONAL MARKETING},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {5},
        pages = {1867-1872},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=185456},
        abstract = {This research explores the role of artificial intelligence (AI) in enhancing global marketing strategies, specifically through better data analysis, customer engagement, and market segmentation. Employing a mixed-methods methodology, the study combines qualitative interviews with 20 industry experts and surveys from 300 international marketing professionals. The interviews offered real-world perspectives on AI applications and the obstacles encountered by organizations, while the survey assessed the extent of AI adoption and its perceived value. Results indicated that 72% of participants found AI-powered analytics improved the precision of market segmentation, enabling more effective targeted advertising. Despite these benefits, challenges such as data privacy and the shortage of skilled professionals continue to impede broader implementation. In summary, the findings emphasize AI’s transformative influence on international marketing and underscore the importance of organizational investment in both technology and workforce development. As global competition intensifies, utilizing AI becomes a crucial factor for data-driven decisions and robust customer relationships, guiding businesses toward innovative growth on an international scale.},
        keywords = {Customer Engagement, Market Segmentation, AI driven analytics, Marketing tactics, Innovate Globally.},
        month = {October},
        }