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@article{185591,
        author = {Mrs. Goldi Singh and Dr. Manali Upadhyay},
        title = {Impact of Social Media Marketing on Consumer Buying Behavior with Reference to Gender, Income, and Education Differences},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {5},
        pages = {2084-2091},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=185591},
        abstract = {This study looks at how social media marketing affects how people buy things, with a focus on how demographic factors like gender, money, and education affect how people respond.  As digital platforms like Facebook, Instagram, and YouTube grow quickly, businesses are using social media more and more to reach and connect with their target audiences.  The study adopts a quantitative method, gathering information from 150 people through a structured questionnaire.   In study use descriptive statistics, t-tests, and one-way ANOVA to look at the data.  The results show that demographic profiles have a big effect on how people buy things.  Men are more likely than women to be affected by social media marketing.  Also, people with lesser incomes and people with bachelor's degrees are more likely to respond to ads on social media.  These findings show that social media marketing works differently for different groups of consumers, which means that marketers need to use techniques that are customised to each group.  The study adds to the body of knowledge by providing real-world proof of the diverse effects of social media marketing and giving useful advice for building targeted digital campaigns.},
        keywords = {Social Media Marketing, Consumer Buying Behavior, Gender Differences, Income Groups, Education Levels, Digital Advertising.},
        month = {October},
        }