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@article{179700,
        author = {K.Sunitha and B.Swapna and V.Kavitha},
        title = {Navigating Financial Challenges in an Era of Uncertainty},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {12},
        pages = {7613-7617},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=179700},
        abstract = {The contemporary global landscape, characterized by Volatility, Uncertainty, Complexity, and Ambiguity (VUCA), presents unprecedented challenges to financial stability and organizational resilience.
1 This paper investigates the multifaceted financial challenges businesses and institutions face in navigating this era of uncertainty. It examines the limitations of traditional financial models and forecasting methods, which often prove inadequate in the face of rapid market fluctuations and unforeseen disruptions. Through a synthesis of contemporary research and case study analysis, this study identifies key factors impacting financial decision-making, including supply chain vulnerabilities, technological disruptions, and geopolitical instability. Furthermore, it explores the critical role of adaptive strategies, such as scenario planning, agile budgeting, and enhanced risk management frameworks, in mitigating financial risks. This research emphasizes the importance of leveraging advanced analytics and digital technologies to improve financial forecasting and enhance operational efficiency. 2 It argues that fostering a culture of financial resilience, through proactive risk assessment and strategic resource allocation, is essential for organizations to thrive in the dynamic and unpredictable VUCA world. Ultimately, this paper provides insights into developing robust financial strategies that enable organizations to navigate uncertainty and achieve sustainable growth.},
        keywords = {VUCA, Volatility, Uncertainty, Complexity, Ambiguity},
        month = {May},
        }