Copyright © 2025 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

@article{179909,
        author = {Mr.Nanduri Anil Kumar and Ms. K Sujatha and Mr. M Ramesh Naik},
        title = {A Study on Impact of Social Commerce in India (MEESHO)},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {12},
        pages = {8875-8884},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=179909},
        abstract = {The introduction of social commerce apps, social interactions on the internet offered new economic prospects. This is mostly due to the proliferation of social interacting sites, which have also led to the expansion of e-commerce. The present trend in ecommerce has created a new book called MEESHO, which uses social technology to create new atmosphere for social exchanges. These social acquaintances can lead to improvement in better standard of living which is easy to access and shop according to their convenience with an option of choice-based selling. This builds trust and escalates the likelihood and brings out more choice for the customer as well business development. 
The paper intends to attempt an in-depth study on MEESHO, a social Commerce application. We conclude by giving prospects for a flourishing business in the future.},
        keywords = {E-commerce, Meesho, Consumer Buying Behaviour, SWOT Analysis},
        month = {May},
        }