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@article{193777,
        author = {Cherukuri Swarna Latha},
        title = {“Vernacular Oral Traditions and Cultural Memory: A Study of Folk Narratives in Guntur District, Andhra Pradesh”.},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {10},
        pages = {1216-1223},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=193777},
        abstract = {Vernacular oral traditions constitute an important component of cultural heritage and serve as significant carriers of collective memory in rural communities. Folk narratives, songs, proverbs and ritual performances transmit cultural values, social beliefs and historical experiences across generations. The present study investigates the awareness of vernacular oral traditions among engineering students in Guntur District of Andhra Pradesh. The study adopted a descriptive survey method and data were collected from a sample of 258 engineering students using a structured questionnaire. The investigation examined the influence of selected demographic variables such as locality, family type, parental education, parental occupation and community background (BC, OC, SC and ST). The findings reveal that students possess a moderate level of awareness of folk songs, folk narratives and traditional art forms such as Burrakatha, Tholu Bombilate and Kolattam. Significant differences were observed with respect to locality and family type, whereas parental education, parental occupation and community did not show significant differences. The study also indicates a gradual decline in the active transmission of oral traditions due to the influence of modern media, urbanisation and technological changes. The research emphasises the importance of documentation, cultural education and community participation in preserving the rich vernacular oral traditions of Andhra Pradesh},
        keywords = {Vernacular oral traditions, cultural memory, folk narratives, Telugu folklore, Guntur district, cultural heritage},
        month = {March},
        }