Factors Affecting Customers in Adoption of Mobile Banking
Katanakal Sarada, Dr. K. NIRMALAMMA
Mobile Banking Adoption, Technology, Customers, Banks, India, etc.
Traditional branch banking is giving way to electronic banking (e-banking) and, more recently, mobile banking as technology progresses and people's demographics and lifestyles change (m-banking). Cell phones are used by more citizens in developed countries than bank accounts. Mobile banking is a cutting-edge platform that is gaining traction in Africa and across the globe. Mobile banking applications provide topics like balance inquiries and fund transfers, among other things. Mobile marketing is one of the aspects of development in the field of product marketing (goods, services, and ideas), and it is therefore considered a tool of electronic marketing, which can be described as using interactive wireless media to provide customers with information about the products at any time in a way that generates value for stakeholders), or as a set of practices that enables the organization to communicate with customers about the products at any time in a way that generates value for stakeholders. Following the evolution in electronic networking techniques and cooperation with mobile service providers, the introduction of mobile banking has resulted in improvements in banking operations. As a consequence, mobile banking technology has become more conductive to individuals and the banking industry. The aim of this paper is to identify the factors that influence mobile banking adoption.
Article Details
Unique Paper ID: 151316

Publication Volume & Issue: Volume 8, Issue 1

Page(s): 16 - 20
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