A STUDY ON IMPACT OF BRANDING STRATEGIES OF AUTOMOBILE SECTOR ON CUSTOMER

Dr. Hiren Harsora; Sanskar Mujawadiya; Rohit Yadav

A STUDY ON IMPACT OF BRANDING STRATEGIES OF AUTOMOBILE SECTOR ON CUSTOMER

Authors: Dr. Hiren Harsora, Sanskar Mujawadiya, Rohit Yadav

Unique Paper ID: 163197
Volume: 10
Issue: 11
PageNo: 801-804

Keywords: Combustion Furled Automobile Inconvenient Gasoline.

Abstract:
An automobile is a self-propelled motor vehicle intended for passenger transportation on land. It usually has four wheels and an internal combustion engine furled most often by gasoline, a liquid petroleum-product. Known more commonly as a car, formerly as a motorcar, it is one of the most universal of modern technologies, manufactured by one of the worldâ€™s largest industries. More than 73 million new automobiles were produced worldwide in the year 2017. The scientific and technical building blocks of the automobile go back several hundred years. For example, in the late 1600s, Dutch scientist Christiaan Huygens invented a type of internal combustion engine sparked by gunpowder. The â€œhorseless carriageâ€ in its modern form had been developed by the end of the 19th century. At that time, it was not clear which of three fuel sources would become most commercially successful: steam, electric power, or gasoline. Cars run by steam engines could go at high speeds but had a short range and were inconvenient to start. Battery-powered electric cars had a 38 percent share of the United States automobile market in 1900, but they also had a limited range and recharging stations were hard to find.

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Cite This Article

ISSN: 2349-6002
Volume: 10
Issue: 11
PageNo: 801-804

A STUDY ON IMPACT OF BRANDING STRATEGIES OF AUTOMOBILE SECTOR ON CUSTOMER

Available:https://ijirt.org/Article?manuscript=163197

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Impact Factor
8.01 (Year 2024)

UGC Approved
Journal no 47859

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