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@article{173821,
        author = {Syed Touseef Ahmed and Dr. Vanisree Talluri},
        title = {DEFINING AND ANALYZING DIGITAL FINANCE: KEY COMPONENTS, TECHNOLOGIES, AND GROWTH DRIVERS},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {10},
        pages = {1618-1623},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=173821},
        abstract = {Digital finance is a term that describes all the technologies and innovations that have made conventional financial services more consumer-oriented, accessible, and efficient. The report provides an overview of the most critical elements of digital finance including online payments, mobile banking, peer-to-peer lending, and investment advisory services. Technologies such as artificial intelligence, blockchain, cloud computing, and big data analytics have also opened up finance to greater accessibility and efficiency, to the benefit of consumers and businesses alike. Such potential notwithstanding, there are also risk factors in the guise of security threats, compliance concerns, and data management issues that inevitably find their way in and need advanced preventive strategies and foresight to tackle. Growth in digital finance is driven by technological innovation, increased consumer appetite for ease, support from regulators, and increasing mobile and internet penetration. The COVID-19 pandemic has accelerated the adoption of digital finance as businesses and consumers placed greater dependence on digital platforms. Financial guidance powered by AI, blockchain-enabled secure transactions, and financial decisions powered by data are redefining the industry, setting the stage for a more efficient and inclusive financial system. In order to utilize the potential of digital finance most effectively, policymakers and businesses need to overcome significant challenges like cybersecurity breaches, cultural pushback, and intersection of new technologies with traditional financial systems. "Sterner regulative frameworks, tighter security agreements, and well-designed digital transformation programs need to be formed so that digital finance becomes sustainable and stable.'' Since the financial entities never remain static, the future of digital finance is bright with better financial inclusion, easier cross-border payments, and personalized financial services to meet the varied needs of global consumers.},
        keywords = {Digital finance, blockchain, financial technology, mobile banking, artificial intelligence, financial inclusion, cloud computing, digital transformation, online payments.},
        month = {March},
        }