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@article{184880,
        author = {Hardik Jain and Dr. Rachna Paliwal},
        title = {Impact of CSR on Consumer Behavior in FMCG Products: A comprehensive Review},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {4},
        pages = {4469-4473},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=184880},
        abstract = {Corporate social responsibility has been a buzzword for business, but its actual effect on consumer behavior—especially in the fast-moving consumer goods category—is a curious mystery. Companies spend millions on CSR, but whether consumers even care enough to shift their buying habits is more complicated than a simple yes/no response.},
        keywords = {CSR, consumer behavior, buying habits},
        month = {October},
        }