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@article{184886,
        author = {Manthan Chuhadiya and Sangeeta Jha},
        title = {The impact of retail store design and layout on customer’s mind},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {4},
        pages = {4504-4508},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=184886},
        abstract = {The design and layout of a retail store are far more than just aesthetic choices; they are powerful psychological tools that subtly shape the entire customer experience. This abstract explores how strategic elements like lighting, colour palettes, floor plan patterns, and merchandise placement directly influence a customer's perception, emotions, and behaviour.},
        keywords = {Retail Store Design, Store Layout, Consumer Psychology, Store Atmosphere (Ambience), Merchandise Display, Customer Perception, In-Store Marketing, Shopper Behavior, Product Assortment, Store Image, Category Management, S-O-R Model (Stimulus-Organism-Response)},
        month = {October},
        }