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@article{184942,
        author = {M.Murali and Dr. S.M.Venkatachalam},
        title = {AN EMPIRICAL STUDY ON UTILIZATION OF SOCIAL MEDIA ON ACADEMIC DEVELOPMENT OF COLLEGE STUDENTS IN ERODE DISTRICT, TAMILNADU},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {4},
        pages = {3918-3926},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=184942},
        abstract = {In the past two decade, the education sector has promising use of social media for developing academic performance of their students in an effective way. Because of more implementation of social media in recent years, it has witnessed an increased interest of using social media in higher education. So, this research has mainly aimed to understanding and utilization of the social media among the students of Arts and Science colleges for their academic development in Erode district of Tamilnadu, India. For this, the researcher has aimed to identify the college students who are utilized more the social media for their academic development. In this way, around 135 college students have been identified and collected their opinion about the usage of social media through a structured questionnaire. The questionnaire has been categorised into two heads viz., demographic factors and utilization of the social media for their academic advancement. The collected details are subdued into tables and graphs with the help of SPSS 22.0. For identifying the nature of the demographic variables, percentage analysis, mean and SD have been used. For examining the utilization of social media on academic development with regard to selected independent variables, Anova test has been performed and multiple regression analysis has been applied to examine the highly influenced factors. The result from analysis showed that the students are utilizing the social media at the maximum level who belongs to PG, Science department, using Facebook regularly and utilizing the social media for 5-8 years.},
        keywords = {Social Media, College Students, Academic Development, Higher Education, Facebook, Digital Learning.},
        month = {September},
        }