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@article{184879,
        author = {Prince Kumar and Dr. Rachna Paliwal},
        title = {Advertising & Marketing Ethics},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {4},
        pages = {4450-4454},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=184879},
        abstract = {The landscape of advertisement and marketing ethics has evolved dramatically over the past decade, particularly with growing usage of digital media and social media advertising. The existing ethical concerns, regulatory frameworks, and consumer protection methods in the advertisement industry are elaborated in this review. In accordance with 18 peer-reviewed sources, the present paper addresses the diverse features of ethical ads, ranging from misleading claims and greenwashing to the most recent twists of social media ethics advertising. The analysis portrays enormous discrepancies between theoretical frameworks of ethics and real practice, demonstrating that in spite of the existence of schemes of ethics, regulation and consumer protection are unevenly allocated among different marketing channels.},
        keywords = {Advertising, Ethical Aids, Green Washing, Social Media Ethics.},
        month = {October},
        }